An
attempt by Ghana's ruling party(NDC), to mock the main opposition candidate in the presidential election by posting a
photograph of him sipping from a small carton of Kalyppo fruit juice has
backfired, with his supporters adopting the brand to rally support.
The
new craze for Kalyppo juice, a locally-produced drink marketed mainly
for children, is giving Nana Akufo-Addo of the New Patriotic Party the
sort of free publicity politicians crave.As Akufo-Addo's convoy weaved through a densely-packed capital, Accra, his supporters waved the boxes aloft and sipped the juice through straws. The trend began when supporters of the ruling New Democratic Congress posted a photograph of Akufo-Addo drinking Kalyppo as a refreshment between campaign stops.
It was intended to gently mock Akufo-Addo, perhaps by making him look undignified, but NPP officials said they then adopted the drink as a sign of solidarity, in part to boost Akufo-Addo's credentials as a man of the people.
source://www.peacefmonline.com
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