Thursday, 25 August 2016

Good move! Use WhatsApp? Get ready to receive marketing messages from firms.


WhatsApp has updated its private policy to make it very easy for businesses to begin sending messages to its one billion users. The Facebook-owned messaging app is making good on a plan announced earlier this year to monetize the platform without display advertising, but instead by connecting businesses with users.
 "We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam," WhatsApp has announced.

WhatsApp highlights that messages could include alerts from banks about potential fraudulent transactions, or messages from airlines about changed flight schedules, which are otherwise delivered via SMS or calls. However, the new terms of service also indicates that WhatsApp users could also receive messages that contain marketing, though the company draws a distinction between these and ads

source://www.zdnet.com

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